Last Updated: April 12, 2022.
This Privacy Policy (“Policy”) describes our current policies regarding collection, use, distribution and protection of personal information you share with Guns.com (“Guns.com,” “we,” “us,” or “our”) on our website guns.com (the “Site”). This Policy does not apply to information collected by or provided to us other than through the Site. Please read this Policy carefully before accessing the Site.
By accessing the Site, you agree to the terms and conditions of this Policy. IF YOU DO NOT AGREE TO THIS POLICY, YOU ARE NOT AUTHORIZED TO USE THIS SITE OR THE CONTENT FOUND ON THIS SITE.
We may revise this Policy at any time. Any Policy revisions will be effective upon posting to the Site. You should review this Policy, each time you visit the Site, to inform yourself of any revisions. Your continued use of the Site will constitute your acceptance of the Policy as revised.
The Information We Collect:
Personally Identifiable Information: Guns.com may collect information from you or you may voluntarily provide us with certain information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with you, your household, or your device used to access the Site (the “Personally Identifiable Information” or “PII”) including without limitation your name, postal address, email address, telephone number, credit card number or other financial information, or age through the Site. In some cases, if you decline to share such information with us, we may not be able to respond to you or provide you with services. Other than as provided in this Policy, we will not use, disclose or share your PII with any third parties, without your consent. PII does not include publicly available information from government records or deidentified or aggregated consumer information.
Non-Personally Identifiable Information:
Non-personally identifiable information (the “Non-PII”) includes any information from which your identity is not readily ascertainable, and may include your internet protocol (or “IP”) address, browser, operating system, pages or content you access while visiting the Site and the date and time of such access. In addition to you voluntarily providing us Non-PII, Non-PII is automatically collected through the Site.
Cookies and Tracking Technologies: This site is being monitored by one or more third-party monitoring software(s) and may capture information about your visit that will help us improve the quality of our services. You may opt-out from the data being collected on your visit through a universal consumer options page available at https://smartpixl.com/unsub/unsub.html.
Additionally, we may collect information through the Site by way of cookies, web beacons, pixels or other tracking technologies. Such tracking technologies are script files that facilitate the collection of Non-PII, such as the number of visitors to the Site, and how each visitor arrived at the Site and in some cases can be connected with an email address. If you have previously consented to receiving emails from third parties, we may use such tracking technologies to send you marketing materials.
You do not need to have the ability to accept cookies turned on in your browser to visit our Site. You may be able to reject or block cookies or tracking technologies on the Site by adjusting your browser settings. Most browsers offer instructions on how to reset the browser to reject cookies in the "Help" section of the toolbar. If you elect to reject cookies and other tracking technologies we may not be able to deliver certain information or services to you.
How We Use the Information We Collect:
Usage:
We only use your information as permitted by law. We may combine PII, Non-PII and information from external sources. We may use your information to:
We will seek your consent before communicating with you via telephone or email.
Telephone
Specifically, by e-signing your name and checking the box labelled “YES” where you provide your contact information, you are authorizing Us to contact you at the number you listed via telephone regarding your business with us. No purchase is required. We acknowledge that this consent may be revoked at any time, but that until such consent is revoked, you may receive calls.
When you provide your email address to us when placing an order or signing up for the Guns.com newsletter typing your email and selecting the “SIGN UP” button, and when you provide your first name, last name, and email address when registering for an account on our Site, you are authorizing Us to contact you via email. We may collect and send you email for the following purposes but will always accurately identify ourselves and use truthful and accurate subjects and information.
We have provided an “Unsubscribe” link at the bottom of any such email or communication and will promptly fulfill your request to opt-out/unsubscribe to these communications.
Google Analytics: We partner with Google Analytics, a web analysis service provided by Google that utilizes cookies, to monitor web-traffic on the Site. We use Google Analytics to collect, track and examine data about the Site’s usage. We may run reports based on the data we collect and we may share the data with other Google services. Google may use the data to personalize and customize the advertisements that are served to you from its advertising network. By visiting our Site you consent to the collection and use of information by Google Analytics. The Site does not respond to Do Not Track Signals from your browser. You may opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.
Who We Share Your Information With:
We may share or transfer information you provide to us or that we collect on the Site with other businesses that we acquire, are acquired by, or with which we merge or partner. In the course of doing business, we may share your information with third parties service providers with whom we contract to support our activities. Such services include maintaining and managing our end-user information, fulfillment processes, payment services, email management, and order and inventory management. When we disclose personal information for a business purpose, we enter into a contract that describes the purpose and requires the recipient to both keep the PII confidential and not use it for any purpose except performing the contract.
We may also determine we need to share your information when legally compelled to do so, in other words, when we, in good faith believe that the law requires it, for example, to (a) comply with the law or with legal process, (b) protect and defend our rights and property, (c) protect against misuse or unauthorized use of the Site, (d) protect the personal safety or property of our users or the public, or (e) in the event of bankruptcy proceedings.
In the preceding twelve (12) months, Guns.com has not sold PII.
Retention of Your Information
We may retain your questions and feedback in order to improve the Site. Do not send us any information, ideas, suggestions, proposals or comments that you consider confidential or that you wish to be treated as confidential. If you no longer want us to use or retain the PII you provided to us, you may contact us at [email protected] and request that we delete your PII from our records.
Third Party Privacy Practices.
The Site may contain links to websites owned by third parties and third party advertisements. This Policy applies only to the Site and its content, and our collection and use of information provided through the Site. Your use of third party sites and content may be governed by such third party’s terms of use or privacy policies. Please review any third party privacy policies before providing Your information on any third party site. We are not liable for or responsible for Your use of third party sites or Third Party Content.
Security
We will undertake reasonable steps to protect all information, including PII, from unauthorized or accidental access, disclosure, misuse or processing, or from alteration, destruction, or loss. We use administrative, technical, and physical security measures to protect your PII. We also use encryption on certain areas of our website, and on certain other areas, we do not use encryption. However, because no security measures are perfect or impenetrable, we cannot guarantee the security of information you submit to us.
Some of the information you may enter on our Site may be transmitted securely via a Secure Sockets Layer, or SSL. Credit card information should never be transmitted to us over email.
Children’s Privacy
We may ask you to provide age-related information to help us comply with laws like the U.S. Children’s Online Privacy Protection Act. Because protecting the privacy of young children is especially important, we do not knowingly collect or maintain information from or about persons under 13 years of age. No part of our Site is structured to attract anyone under 13. If you are under 13, do not use or access the Site at any time or in any manner. If we learn that PII of persons under 13 has been collected on the Site without verified parental consent, we will take appropriate steps to delete this information.
Rights of Certain Types of Users
Subject to local law, you may have certain rights with regard to your PII. These rights may include the right to (1) access or rectify your PII or request its deletion, (2) request a restriction on the processing of your PII, (3) object to the processing of your PII, or (4) exercise other rights with respect to your PII.
To learn more about the PII we collect about you or the rights you may have, please contact us at [email protected].
International Users
Guns.com’s headquarters and offices are located in the United States and we do not intentionally target European visitors to our website and do not receive EU personal data directly from individuals. The Site is hosted in the United States and is intended for users in the U.S. For any personal data submitted via the Site, we take protections listed above that are consistent with the EU General Data Protection Regulation 2016/679/EU (“GDPR”) regarding the collection, use, and retention of personal data from EU member countries and Switzerland.
If you are a consumer accessing the Site from Asia, or any other region with laws or regulations governing personal data collection, use and disclosure that differ from U.S. laws, your continued use of the Site, which is governed by U.S. law and these terms, indicates your consent to transfer of your PII and other information to the U.S.
California Users
Your Rights and Choices
The CCPA provides you with specific rights regarding your personal information. This section describes your CCPA rights and explains how to exercise those rights.
Access to Specific Information and Data Portability Rights
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion), we will disclose to you the information required under CCPA.
Deletion Request Rights
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
We may deny your deletion request in certain circumstances. If we deny your request we will explain to you why retaining the information is necessary to us or our service providers and allowable under the CCPA.
Exercising Access, Data Portability, and Deletion Rights
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.
Response Timing and Format
We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 45 more days), we will inform you of the reason and extension period in writing.
If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights.
Other California Privacy Rights
California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected] or write us at:
Guns.com
PO Box 1131
13800 Nicollet Blvd
Burnsville, MN 55337-9929
Contact Information
If You have any complaints, questions, or issues regarding PII or how we treat PII pursuant to this Policy we encourage you to contact us at [email protected]. Guns.com will respond to your request promptly, especially with regard to any data breach.
Changes to this Privacy Policy
We reserve the right to change or update this Policy, our Site, and all the representations and information in it. Our representations in this Policy do not create any contractual or legal rights by another party against us. Users of this Site must accept that we have no liability, except to the extent mandated by law, with respect to any actions taken as a result of or in connection with viewing any information contained on the Site.
However, please be assured that if the Policy changes in the future, we will not use the PII you have submitted to us under this Policy in a manner that is materially inconsistent with this Policy without your prior consent. If you have any questions regarding this Policy, or your dealings with the Site, please contact us at [email protected].